BENT’S ROB SHAW COLLABORATES WITH ARTIST AMANDA VISELL FOR HONDA’S ICEBERG
In support of the launch of the 2018 Honda HR-V, Northern California Honda dealers partnered with Baker Street and Bent Image Lab to produce four millennial-focused broadcast spots for their “#Adulting” campaign. With this demographic in mind, Bent Director Rob Shaw envisioned a stylized production featuring the functional attributes of the latest Honda line. To inspire the millennial mind, the art direction and actor’s performance in this socially-driven campaign would be both playful and versatile. Continue reading... “Bent Collabs With Vissel for Honda’s Latest Millennial Campaign”
What car powers through all seasons? The Mégane by Renault, perfectly envisioned using full CG and VFX – no live action shoot needed.
In collaboration with directing team Andrew Nawrot and Sonja Jasansky, the Hinge creative team developed this all-CG spot for the Renault Mégane in just under two weeks. The spot features dramatic lighting as well as naturalistic visual effects of water, smoke and haze.
Earlier this year, Portland, Oregon-based motion graphics studio Cardboard Castle delivered a bumper for the Food Network’s Iron Chef America program. The spot featured a cross-promotion with the 2013 Kia Optima Limited and gave the studio a chance to work not only on the animation, but on the actual creative for the concept, including the copywriting, casting, and overall design. It is now available to view online.
You only need to glance at the comments posted on this YouTube clip to see how this particular commercial, showing off the new Audi A6, has people fired up! But non-the-less, we like car commercials and we have many shooting here to know! They often have healthy budgets and of course, provide local jobs. We make an effort to promote the versatile roads of Oregon and in some ways it’s not that difficult; beautiful high desert, mountains, beaches, urban scenes, small towns and an easy distance between them. Continue reading... “Audi Commercial Shot In Oregon Drives Controversy”