Hinge Digital’s All-CG Spot for Renault

renault

“mégane”

What car powers through all seasons?  The Mégane by Renault, perfectly envisioned using full CG and VFX – no live action shoot needed.

In collaboration with directing team Andrew Nawrot and Sonja Jasansky, the Hinge creative team developed this all-CG spot for the Renault Mégane in just under two weeks. The spot features dramatic lighting as well as naturalistic visual effects of water, smoke and haze.

More pictures of the design process and storyboards can be seen on Hinge Digital’s website: http://hingedigital.com/projects/renault-megane/ Continue reading... “Hinge Digital’s All-CG Spot for Renault”