Avoid a cat-astrophe in the bathroom! In an original pitch spot called “Cat’s Meow: The Interruption,” Hinge’s creative team brings attention to a very real problem facing cats and their owners everywhere.
The concept was developed in-house and shot with Portland crew and talent. The animation and post team created and integrated a photo real CG cat into the live action plates — all with a dash of litter humor.
Meet Healthfull! Sure he gets toasty, but the crew at Hinge Digital and Coyne PR loved collaborating on all 80 calories of their newest character. Check out the Healthfull Trailer from the makers of Arnold, Oroweat, and Brownberry Bread – in theaters and online now! #LoveYourBread
With their quirky and ultra-stylish Pizza Schmizza social media spot hot off the press, the Revolver DMS (rDMS) team shifted gears/genres and produced a more suspense-based web spot in collaboration with tech B2B marketing agency McClenahan Bruer (McBru).
The original Producer we were working with had resigned from the project for personal reasons, and I requested a couple of bids,” explains McBru Senior Communications Counsel Tarah Hartzler. “We had a script, storyboards and a few actors who fit our needs. We still needed the creative direction, video production and a spot delivered on a quick turnaround.”
Hinge teamed up again with PM Publicidad in Atlanta to create this broadcast spot showcasing six very different consumer households in one seamless camera move for Cox Communications. The deceptively simple looking spot was the product of meticulous orchestration between the live action and CG worlds.
VFX Breakdown:
The project workflow began with the previs team: They roughed out the six virtual sets and developed a loopable camera move to program the Milo motion control rig. At the shoot, a RED EPIC was mounted to the Milo arm, and captured each household’s performance on the green screen sweep, as the Milo moved down the tracks. Continue reading... “Hinge Brings Households Together for Cox Communications”
DIGITAL ONE, a premier post-production studio located in Portland, Oregon, has been honored by the Portland Advertising Federation (PAF) with two Rosey Awards in the audio category for web videos produced for MasterCraft and Chrome Industries.
Portland, Or – Animation studio BENT Image Lab conjures up a series of whimsical storybook promos for Cartoon Network’s “Over the Garden Wall”. Directed by BENT’s Solomon Burbridge, the promos bury the viewer deep inside the beautiful CG/stop-motion pages of a forest-woven book, seamlessly transitioning to clips from the show.
“I wanted to take the well worn old trope of ‘from the vaults’ or ‘magic book opening’ and add a new twist to it,” says Burbridge. “The idea of an infinite tunnel book was a great way to further this idea by giving the interior pages dimension and atmosphere. Continue reading... “BENT Goes “Over the Garden Wall” for Cartoon Network”
The RevolverDMS team recently crafted the perfect cocktail of sizzle and narrative for the Pacific Northwest franchise giant Pizza Schmizza. “We wanted to produce a video that captured the essence and energy of their thriving pub scene. I’ve been to Pizza Schmizza during large crowd events both during the day- and also late night dance parties- and enjoy each experience for very different reasons,” said Revolver Partner Benjamin James. “We wanted to produce a fun story and associate it with their colorful brand.” Continue reading... ““Something Unexpected” New rDMS Video”
DIGITAL ONE, a premier post-production studio encamped on the banks of the Willamette River, has been honored by the Association of Independent Commercial Producers at the AICP Show: The Art & Technique of the American Commercial, for it’s sound design on one of “the best commercials of the year”.
Portland, Or. – BENT Image Lab, http://www.bentimagelab.com the internationally award-winning animation and visual effects company, has opened a new office in New York City. Coming on the heels of its expansion into Spain, the thriving studio specializes in all forms of animation including CG, stop motion, 2D as well as VFX for TV and film, live action projects and post production. The growth is fueled by BENT’s strong commercial roster, its move into long form programming, and its expansion into the digital markets. Continue reading... “Bent Image Lab Takes Manhattan”
Portland, Or. – BENT Image Lab, 