With their quirky and ultra-stylish Pizza Schmizza social media spot hot off the press, the Revolver DMS (rDMS) team shifted gears/genres and produced a more suspense-based web spot in collaboration with tech B2B marketing agency McClenahan Bruer (McBru).
The original Producer we were working with had resigned from the project for personal reasons, and I requested a couple of bids,” explains McBru Senior Communications Counsel Tarah Hartzler. “We had a script, storyboards and a few actors who fit our needs. We still needed the creative direction, video production and a spot delivered on a quick turnaround.”
The video’s main message is that “ANSYS Forte” is the CFD software of choice, leaving all other competitors in the dust. It is film noir style, playing up the mystery behind the hero character’s journey and arriving at a solution for engineers and companies operating in the marketplace. Director Bryan R. Thompson pointed out, “We looked at the opening sequence of Nicolas Winding Refn’s ‘Drive’ [2011] for visual inspiration.”
The storyboards and script called for a metaphorical car chase. Producer Benjamin James worked with the City of Portland and Northwest Traffic Control to close down a lane of traffic in Southeast Portland:
Our primary goal on every project is that everyone goes home safe. We scheduled several pre-production meetings with every department head to ensure every detail was addressed and properly communicated. We covered every problem that could arise and made sure we had a successful, safe and swift work around during the video shoot.”
The final spot, “ANSYS Forte – Follow the Chemistry” is currently viewing on Vimeo and various social media channels. Revolver Digital Media Studio is a West Coast-based video production company that produces music videos, shorts, web series, commercials and feature films.
For more information on how to create affordable, compelling visual stories for your brand, contact rDMS at (503) 896-2226 or [email protected].
