Case Study: Bent Image Labs and Koodo Mobile
Canada has a new hero and his name is “El Tabador”, a 4-inch tall Mexican wrestler who warms your heart, tickles your funny-bone, and effortlessly works in a few good words about Koodo Mobile.
El Tabador follows in a long tradition of Lucha Libre fighters. He’s part detective, ladies’ man, and a righteous defender of justice and the creation of Portland-based Bent. To meet this brief, Bent drew Director Rob Shaw’s vast knowledge of Lucha Libre culture and worked closely with the TAXI 2 to design Tabador from first sketch to final computer-generated character.
Most of the attention of late has focused on feature films and the renewal of the production incentives. The press loves to write about the “Leverages,” the “Grimms,” the “Gones” and the “Portlandias’ because they bring recognizable star talent to Portland. And because they have a mystique about them; they are, for all intents and purposes, “the movies,” “Hollywood.” But we don’t want to loose sight of that portion of the production world that has provided a reasonably steady stream of work for local crew and local vendors; the COMMERCIAL.
So the cat’s out of the bag –