Case Study: Feel Good Anyway IFC Rebrand
In early 2010, Oregon shop Feel Good Anyway began an intense journey into the heart of a network rebrand for IFC. IFC’s vision for the project was to extend the channel’s reach beyond indie film to include a wide selection of indie culture. Music, film, food, sex, gaming, internet shenanigans—all of these categories would be within IFC’s creative domain. They placed a particular emphasis on comedy as a focal point for the new brand, and everything from the logo to promos to the show packaging had to reflect the “Always On. Continue reading... “Case Study: Feel Good Anyway IFC Rebrand”