Case Study: Feel Good Anyway IFC Rebrand

In early 2010, Oregon shop Feel Good Anyway began an intense journey into the heart of a network rebrand for IFC. IFC’s vision for the project was to extend the channel’s reach beyond indie film to include a wide selection of indie culture. Music, film, food, sex, gaming, internet shenanigans—all of these categories would be within IFC’s creative domain. They placed a particular emphasis on comedy as a focal point for the new brand, and everything from the logo to promos to the show packaging had to reflect the “Always On. Continue reading... “Case Study: Feel Good Anyway IFC Rebrand”

Case Study: Bent Image Labs and Koodo Mobile

Canada has a new hero and his name is “El Tabador”, a 4-inch tall Mexican wrestler who warms your heart, tickles your funny-bone, and effortlessly works in a few good words about Koodo Mobile.

El Tabador follows in a long tradition of Lucha Libre fighters. He’s part detective, ladies’ man, and a righteous defender of justice and the creation of Portland-based Bent. To meet this brief, Bent drew Director Rob Shaw’s vast knowledge of Lucha Libre culture and worked closely with the TAXI 2 to design Tabador from first sketch to final computer-generated character. Continue reading... “Case Study: Bent Image Labs and Koodo Mobile”