The Portland Incubator Experiment (PIE) is a partnership among leading brands, technology innovators, and Wieden+Kennedy — the largest privately held advertising and communications company in the world. It serves as a hub for community, entrepreneurship, and creative thinking.
It’s a collaborative center where brands, tech, and culture meet to explore and redefine brand experiences. And another example of how Wieden+Kennedy and its brand partners are continuously innovating on the edges of tech, culture, and brand experiences.
This past year Portland Headquartered Ad Agency Weiden + Kennedy had a realization. They needed to be better connected to innovative tech startups. So what did they do? They freed up some office space and started their own startup incubator called the Portland Incubator Experiment. With the help of several brands including Coca-Cola, Target, and Google, W+K invited entrepreneurs to apply for a three month stay along with $18,000 and access to some top mentors in the startup world. Today at Portland’s Bagdad Theater, the first round of companies will present their ideas and products to potential investors, media, and the public. Continue reading... “MoPix – Setting out to Create a Post-DVD Experience – Demos at PIE Demo Day”