Old Spice Guy in Portland

Weiden + Kennedy are taking their Old Spice Campaign to the web – in real time!  The past few days they have been recording personalized messages and posting the videos on YouTube and it’s become quite the phenomenon!  Read Write Web got the low down on what W+K is up to.  If you type in  “Old Spice” on YouTube, you’ll see all the videos.  My personal favorite is the message to Alyssa Milano which has already had 72,000 posts.

P.S. – Isaiah Mustafa is the actor on screen.

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