Last year, Expedia announced that its research showed that set-jetting would be an increasing trend to watch in 2023 and confirmed that “streamed movies and TV shows are now the top sources of travel inspiration (40%), outpacing the influence of social media (31%). Booking a trip after binging a popular new series will become serious business in 2023. In the US, more than two-thirds (68%) of travelers considered visiting a destination after seeing it in a show or movie on a streaming platform, and a massive 61% went on to book a trip.” According to a Future Market Insights study, US$66.7B was spent worldwide by set-jetters, and a projected US$128.79 will be spent by 2032.
We feel confident that Oregon is well-positioned to embrace this burgeoning travel sector with our expanding Oregon Film Trail, our global film tourism partners, SetJetters, a cohort of Trail collaborators, and hundreds of film and TV scene locations across the State.
See you on the (Oregon Film) Trail!