OregonLive Details Popular Oregon Film Trail And Economic Benefits Of Set-Jetting

Today, Kristi Turnquist (OregonLive) shone a light and some insight on “set-jetting” (film tourism) in Oregon with two pieces; one on the popularity of the Oregon Film Trail, and the other highlighting the important economic benefits of film tourism for the state.

Last year, Expedia announced that its research showed that set-jetting would be an increasing trend to watch in 2023 and confirmed that “streamed movies and TV shows are now the top sources of travel inspiration (40%), outpacing the influence of social media (31%). Booking a trip after binging a popular new series will become serious business in 2023. In the US, more than two-thirds (68%) of travelers considered visiting a destination after seeing it in a show or movie on a streaming platform, and a massive 61% went on to book a trip.”  According to a Future Market Insights study, US$66.7B was spent worldwide by set-jetters, and a projected US$128.79 will be spent by 2032.

We feel confident that Oregon is well-positioned to embrace this burgeoning travel sector with our expanding Oregon Film Trail, our global film tourism partners, SetJetters, a cohort of Trail collaborators, and hundreds of film and TV scene locations across the State.

See you on the (Oregon Film) Trail!



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