Ventrix™: The North Face + Oregon Locations – A Perfect Campaign Film Match!
As many of you know, The North Face launched a new “Ventrix™” jacket this fall and in collaboration with musician Maggie Rogers, produced an interactive digital outdoor/music themed campaign film, mostly shot here in Oregon. In case you missed it, here is some back ground on the film – The North Face teamed up with Rogers around the release of her newest track, “Split Stones” for what was called “The Release Project.” The project simultaneously unveiled the Ventrix™ jacket’s heat release technology and the release of Roger’s new track – the immersive digital experience allowed Roger’s new track to be revealed through movement with your smart phone – the more you moved, the more layer’s of Roger’s song were released until the entire track was revealed. Continue reading... “Ventrix™: The North Face + Oregon Locations – A Perfect Campaign Film Match!”
