Portland Based Digital Creative Agency @instrument debuts “The Build”

We already tweeted a link to the project but “The Build” deserves more attention.  “The Build” is Instrument’s (a digital creative agency in SE Portland) first foray into interactive filmmaking.  The company’s resident filmmaker Truen Pence came up with the idea of producing a documentary highlighting three local characters in the custom motorcycle building industry.  From that idea, the company engaged its producers, motion graphic designers, and creative coders to create an experiential story that pushes the boundaries and aesthetics of modern browsers.  Continue reading... “Portland Based Digital Creative Agency @instrument debuts “The Build””