YouTube Red’s “Lace Up: The Ultimate Sneaker Challenge” Will Debut This Fall

Students listen to D’Wayne Edwards, third from right, as he gives advice during the WSC workshop at Pensole Footwear Design Academy in Portland. Photo Credit: Marcus Yam

YouTube Red, producer Ken Mok (“America’s Next Top Model”), and D’Wayne Edwards of Pensole’s design lab in Portland, team up to create this new unscripted competition series.

The idea of the competition is to simulate the competitive world of sneaker design with four teams of twelve vying for an opportunity to work at Adidas in production design.

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