R2C Group Lands LendingTree



#OregonMade R2C, Portland’s largest creative agency, (with offices in Portland, San Francisco, Providence, R.I and Philadelphia) has landed the job of media partner for the online loans company, LendingTree. The Portland Business Journal noted that AdWeek reports indicated that LendingTree had a media budget of $126.5 million in 2016.  R2C will be servicing part of that budget.

R2C, founded in 1998 by Michelle Cardinal and Tim O’Leary, is a data-driven creative media agency.  They will be handling media planning, buying and TV and radio analytics for LendingTree.

“R2C Group’s integrated media planning solution fully aligns with LendingTree’s data-driven marketing strategy,” said Brad Wilson, CMO of LendingTree. “The choice was clear to partner with R2C as we look to make TV a larger piece of LendingTree’s overall marketing mix. The promise we make to clients is what we call Transactional Brand Building—the idea that branding and sales can be achieved at once,” – Michelle Cardinal, Co-Founder and CEO of R2C Group. “We’re thrilled to apply our game-changing technology of ConsumerID and WaveCast to expedite LendingTree’s already impressive growth path.”

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