“Seven Wonders” Campaign + Film Tourism – Has Affected Increased Visitors To Oregon
The love for the beauty and magnificence of Oregon as a destination continues – this week the New York Times travel section reported that Travel Oregon’s “Seven Wonders” campaign (Wieden + Kennedy), coupled with the “Wild” movie locations tie-in, increased Oregon’s tourism “by nearly 10 percent growth in statewide lodging revenue in 2014 over 2013, an increase of more than 120,000 social media followers, and a record number of unique visitors to its website”.* Travel Oregon partnered with Oregon Film on three distinct aspects of the “Wild” journey;
- the Los Angeles premiere,
- the five screenings around the state, and
- the Fox Searchlight prize promotion (that promoted the movie’s release, as well as put a nationwide, and international spotlight on the state).