A Shoe Company is creating a Record Label?

Photo of Geoff Cottrill from Converse (from NY Times Article)

I finally got around to reading the Sunday NY Times and noticed this article about Converse’s efforts in the music business.  Immediately I thought of my friend JT Griffith who works at Nike as their music licensing consultant.  These days music licensing is critical for nearly every marketing plan.  Previously he was a music supervisor for film and television projects.  So why am I writing about a shoe company and why am I interested in what’s happening in the music business? Continue reading... “A Shoe Company is creating a Record Label?”