A Shoe Company is creating a Record Label?
I finally got around to reading the Sunday NY Times and noticed this article about Converse’s efforts in the music business. Immediately I thought of my friend JT Griffith who works at Nike as their music licensing consultant. These days music licensing is critical for nearly every marketing plan. Previously he was a music supervisor for film and television projects. So why am I writing about a shoe company and why am I interested in what’s happening in the music business? Continue reading... “A Shoe Company is creating a Record Label?”