BENT Design Lab hits ‘Bulls-eye” with stop motion animated TV spot for Oregon Lottery
Design Lab Director Solomon Burbridge crafted two :15 second energetic, stop motion spots for the 2017 Keno “Bulls Eye” campaign in collaboration with the creative team from Pollinate.
Burbridge guided his team to blend visual influences from classic musical dance numbers of Busby Berkeley with contemporary motion art.
The first thing you notice is the energetic, playful feeling of the spot, syncopated to a driving club beat:
“I approached this with our animation team as a collaborative affair. Essentially, we became an improv troupe of pencils, collectively searching out a non-linear (but parse-able) way to promote fun and elevate everyday objects into graphic motion art,” says Burbridge. Continue reading... “BENT Design Lab hits ‘Bulls-eye” with stop motion animated TV spot for Oregon Lottery”