The last couple of years has been a weird double-edged sword for the film industry. On one hand, the global pandemic means that the demand for movies and shows is at an all-time high. On the other hand, production to meet this demand is increasingly more difficult, what with travel restrictions, mask-mandates, and social distancing…If it couldn’t be done in-house, it wasn’t getting done.
Then “The Mandalorian” made virtual production a hit phenomenon. Thousands of studios began building LED walls and even after the pandemic had started to loosen its grip, the AR/XR hype train keeps accelerating. Continue reading... “Soma SoftWorks, Leading The Charge On Virtual Production”