Film Tourism – What Exactly Is It & Why Do We Want It?

Over 700 filmed projects have shot in the state since 1908, these have resulted in thousands of filming locations in communities all over Oregon. Oregon Film’s non-profit, the OregonMade Creative Foundation, has been building an official state film trail since 2018, as a way to position Oregon to better take advantage of film tourism and supporting economic development in many of our communities.

This short animated film (created by the global film tourism app, SetJetters in partnership with Oregon Film) will explain what it means to a community to take a film location from set – to asset.

Film tourism, set-jetting, screen tourism – whichever you prefer to call it – this growing trend is bringing in over 105 million visitors to real-world locations around the world every year and the impact is evident. Film locations have a life of their own beyond their role as mere backdrops in a movie or a TV show. In fact, in the world of film tourism, the location itself often becomes the star, offering both economic benefits to the town in which the location exists, and cultural enrichment to the visitor. As a result, film tourism is flourishing around the globe in communities of all sizes, and is currently a 66-billion-dollar industry worldwide, with expectations of growing to $118.6 billion by 2030.

If you are interested in having an Oregon Film Trail marker in your community, get it touch at makeit@oregonmade.org

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