How Tourism Storytelling Converts to Dollars for Oregon Businesses

Tim Williams scouting Crater lake locations for "Wild"
Tim Williams scouting Crater Lake locations for “Wild”

The power of “storytelling” has become a marketing staple across a wide variety of businesses, a common thread that blends real-life experiences with business brands. Storytelling, once reserved for cinema, literature, TV etc. has provided the state of Oregon  brand recognition from the ground up, literally.  Read more here.

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