“Lace Up: The Ultimate Sneaker Challenge” Airs on YouTube Red

Another #OregonMade Series debuts next week. YouTube Red announced an all-new original series known as Lace Up: The Ultimate Sneaker Challenge. Billed as the very first “unscripted sneaker design competition series,” Lace Up: The Ultimate Sneaker Challenge comes from the minds of sneaker designer and Portland-based Pensole Academy founder D’Wayne Edwards and executive producer Ken Mok, who is best known […]

YouTube Red’s “Lace Up: The Ultimate Sneaker Challenge” Will Debut This Fall

YouTube Red, producer Ken Mok (“America’s Next Top Model”), and D’Wayne Edwards of Pensole’s design lab in Portland, team up to create this new unscripted competition series. The idea of the competition is to simulate the competitive world of sneaker design with four teams of twelve vying for an opportunity to work at Adidas in […]