Hinge Digital: Fruit! In! Space!

Inspired by Jamba Juice, the Hinge creative team developed this delicious and fun all-CG spot, featuring cinematic camera moves, dramatic lighting and exploding cosmic fruit, uniquely blended to perfection.

Fruit! In! Space!

After our success creating a foodscape of fruits and vegetables for NVIDIA, our team here at Hinge Digital was inspired by Jamba Juice to create a whole universe of fruit juice. We wanted to build on their existing name recognition, but expand the brand’s appeal to a younger, tech-savvy, science-fiction audience and exploit the natural beauty of both natural fruit textures and outer space. Continue reading... “Hinge Digital: Fruit! In! Space!”