Hinge teamed up again with PM Publicidad in Atlanta to create this broadcast spot showcasing six very different consumer households in one seamless camera move for Cox Communications. The deceptively simple looking spot was the product of meticulous orchestration between the live action and CG worlds.
VFX Breakdown:
The project workflow began with the previs team: They roughed out the six virtual sets and developed a loopable camera move to program the Milo motion control rig. At the shoot, a RED EPIC was mounted to the Milo arm, and captured each household’s performance on the green screen sweep, as the Milo moved down the tracks. Continue reading... “Hinge Brings Households Together for Cox Communications”
Hinge Digital and Roundhouse agency partnered to create this dynamic launch video for the adidas Originals SL Loop Runner. The animation was created by Hinge’s Portland-based team using Autodesk Maya, mental ray, AfterEffects and Nuke.
Check out Hinge Digital’s other projects on their newly designed website: http://hingedigital.com Continue reading... “Hinge Digital and Roundhouse team up for adidas Originals SL Loop Runner”
Introducing WE Infinity
Waggener Edstrom Communications called on Hinge Digital to design and animate a launch video for WE Infinity, a new data-mining and analytics platform, which shows the social, brand and media impact a story makes in the digital universe.
Check out Hinge Digital’s other projects on their newly designed website: http://hingedigital.com Continue reading... “WE Infinity launches with video from Hinge Digital”
Community GI Joe Opening Title Sequence
Hinge Digital was tapped by SBI Media to provide animation services for NBC’s much anticipated animated episode of Community. The live-action sitcom, now in it’s 5th season, is no stranger to animation – having produced several experimental episodes including a stop-motion Christmas episode and one in the style of an 8-bit video game. SBI Producer, Trever Stewart says “with Portland’s rich animation history and Hinge Digital’s reputation for providing world-class animation, it was truly a convenience to have such a resource so close to Los Angeles.” Continue reading... “Hinge Digital Provides Animation Services for Community G.I Joe Episode”
Inspired by Jamba Juice, the Hinge creative team developed this delicious and fun all-CG spot, featuring cinematic camera moves, dramatic lighting and exploding cosmic fruit, uniquely blended to perfection.
Fruit! In! Space!
After our success creating a foodscape of fruits and vegetables for NVIDIA, our team here at Hinge Digital was inspired by Jamba Juice to create a whole universe of fruit juice. We wanted to build on their existing name recognition, but expand the brand’s appeal to a younger, tech-savvy, science-fiction audience and exploit the natural beauty of both natural fruit textures and outer space. Continue reading... “Hinge Digital: Fruit! In! Space!”
dunkin’ donuts
“bakery series”
Hinge, Blind and Michael Schrom teamed up to create these mouth watering spots for the Dunkin’ Donuts Bakery Series campaign.
View the other two spots on Hinge Digital’s website: http://hingedigital.com/projects/dunkin-donuts-bakery-series/
Credits
Client: Dunkin’ Donuts
Agency: Hill Holliday
Creative Direction: Blind
Creative Director: Greg Gunn
Executive Producer: Amy Knerl
Project Manager: Bridget Carroll
Compositor: Lawrence Wyatt
3D artist: Hao Cui
Post Production: Hinge Digital
Executive Producer: Roland Gauthier
VFX Supervisor: Michael Kuehn
Production Manager: Tiffany Navarro
Modeling: Josh LaFayette
Look Development: Jonathan Beals, Tyler Kenworthy
Lighting: Jonathan Beals
Compositing: Tom Burney, Terell Seitz
Table Top Director: Michael Schrom
Color Correction: Nice Shoes Continue reading... “Hinge Digital’s New Spots for Dunkin’ Donuts”
carrington college
“park”
In the third spot of our integrated campaign for Carrington College, Hinge continued our partnership with BVK to bring Blue and Goldie (and squirrel) to a city park to help another student soar into a new career.
View the animatic and see character sketches here…
Credits
Client: Carrington College
Agency: BVK
Producer: Allison Lockwood
Art Director: Ryan Smith
Copywriter: Seth Gordon
Creative Director: Gary Mueller
Creative Production: Hinge Digital
Executive Producer: Roland Gauthier
Post Producer: Amanda Anderson
Director: Alex Tysowsky
VFX Supervisor: Michael Kuehn
Production Manager, Storyboarding: Tiffany Navarro
Production Design: Tyler Kenworthy
Animation: Keith Sizemore, Justin Mai
Look Development: Jonathan Beals, Tyler Kenworthy, Josh LaFayette
Lighting: Jonathan Beals
Compositing: Terell Seitz, Tom Burney
Live Action Producer: Brett Carlson
Editor: Shawn Wight
Color Correction: Siggy Ferstl, Company 3
Mastering: Mission Control Continue reading... “Hinge Digital Produces New Spot for Carrington College”
Bowtech and Hinge Digital Launch New Carbon Knight Bow Campaign
Award-winning turnkey visual effects and post production studio Hinge Digital crafts dark hero for BOWTECH Carbon Knight product launch campaign.
BOWTECH Archery engaged Hinge Digital to co-create their new campaign launching the lightest, most maneuverable carbon bow available in modern archery. At just 3.2 lbs, the Carbon Knight is the lightest premium bow ever made.
We have pushed the limits of archery technology with the Carbon Knight bow, and needed a commercial with the tenacity to match,” said Samuel Coalson, Director of Marketing.
Continue reading... “Hinge Digital Crafts Dark Hero for Bowtech Carbon Knight”
Studio Collaborates with BVK to Deliver Integrated Ad Campaign Featuring Original Character Designs
Award-winning animation and visual effects studio Hinge Digital is proud to present the second :30 spot for Carrington College. “Bus” features Blue and Goldie as they help Theresa stretch her wings, and is now airing on TV. The live-action broadcast spot, showcases original character designs and animation by Hinge Digital’s talented team of artists. The rest of the work from the project are also available to view online here: hingedigital.com/projects/c
Continue reading... “Hinge Digital Breathes Life Into Charismatic Characters for Carrington College”
JOB TITLE: Sales Representative
PAY: Base Salary + Commission
LOCATION: Portland, OR
TRAVEL: Less than 25%
OVERVIEW:
Are you a salesperson with experience in the advertising industry? Are you familiar with 3D animation and visual effects production? Would you jump at the opportunity to help shape a budding new studio? Hinge Digital is a full-service 3D animation and visual effects studio located in Portland, Oregon and is currently seeking an experienced Sales Representative to help expand their commercial client base. This ambitious, gregarious individual will help create and nurture customer relationships as well as develop a strong brand image. Continue reading... “Hinge Digital seeks Sales Representative for new Business Development”