Bent Collabs With Vissel for Honda’s Latest Millennial Campaign

BENT’S ROB SHAW COLLABORATES WITH ARTIST AMANDA VISELL FOR HONDA’S ICEBERG

In support of the launch of the 2018 Honda HR-V, Northern California Honda dealers partnered with Baker Street and Bent Image Lab to produce four millennial-focused broadcast spots for their “#Adulting” campaign. With this demographic in mind, Bent Director Rob Shaw envisioned a stylized production featuring the functional attributes of the latest Honda line. To inspire the millennial mind, the art direction and actor’s performance in this socially-driven campaign would be both playful and versatile. Continue reading... “Bent Collabs With Vissel for Honda’s Latest Millennial Campaign”